Distribution & Channels

Channel Strategy

When to use TikTok slideshows vs Twitter threads — reach math, repurposing, and the switch playbook.

Posts in this series

  1. Channel strategy

    Twitter Threads vs TikTok Slideshows: Which One Actually Grows a SaaS in 2026?

    Twitter threads built every B2B SaaS brand from 2019 to 2023. In 2026 the math has flipped — TikTok slideshows reach 4-12x more eyeballs per hour of work. Here is the data and the case for switching.

    8 min read